ABOUT JARED
A brand strategist based in New York City, working at the intersection of brand strategy and venture capital. I am driven by a passion for bringing ideas to life, whether through venture creation or engaging content and media projects.
I am currently pursuing an MBA at New York University's Stern School of Business, specializing in Brand Management and Corporate Finance. During my MBA, I spent a semester abroad at London Business School, where I deepened my understanding of Brand Management, Leveraging AI in Digital Marketing, and Advanced Marketing Strategy.
My fascination with branding started early, but it was not until my MBA that I fully grasped the true essence of brand strategy. Branding is more than just colors, logos, and taglines; it is the core of a business, the DNA of the firm, the reason for its existence, and the foundation on which every decision is made. I am fascinated by the art and science of bringing brands to life and dedicated to putting companies in the best position for success.
In my free time, you can find me hanging out at NYU Tisch and NYU’s Production Lab, playing basketball, shooting street photography with my Ricoh GRIIIx, or working on my novel.
“Branding should satisfy the human desire for meaning and connection to something greater than our present reality.”
METHODOLOGY
The brand is your company’s DNA, the reason for its existence. My branding philosophy is deeply rooted in understanding and articulating a brand's core identity through comprehensive analysis and creative narrative development. I utilize a blend of proven strategic frameworks, psychological tools, and narrative devices to craft a persona that profoundly resonates with your audience. This process includes defining the brand’s mission and myth in ways that not only tell a story but also create a powerful emotional connection with the market.
Execution is thoroughly data-driven; I continuously collect and analyze feedback to adapt strategies, ensuring your brand remains agile and responsive but maintains its authenticity. This approach not only leads to differentiation in a competitive market, but more importantly embodies an ideal that speaks to your customers on a conscious and subconscious level.