SELECTED WORK
WEEKEND ATHLETICS
Brand strategy development for an athleisure brand focused on relaxation and recovery.
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Brand Identity Development
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Positioning
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Brand Architecture
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Web design
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Customer Segmentation
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Social Media
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Content Development
SMITH ELECTRIC VEHICLES
To reposition Smith Electric Vehicles for its 100-year anniversary, I developed a comprehensive brand strategy that highlighted its legacy and innovation in electric transport, including a modernized website relaunch and new messaging framework.
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Business Plan Development
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Internal Analysis
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Market Strategy
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Industry Research
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Competitor Analysis
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Feature Analysis
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JAMSESH
In an advisory role for the JamSesh live music app, I worked with the founder to solidify the brand identity, formulate go-to-market strategy to optimize user acquisition, and refined the pitch deck to effectively communicate the app's unique value.
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Brand Identity Development
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Go-to Market Strategy
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Pitch Deck Refinement
OPSENSE
Spearheaded market size and competitor research for launch of IoT solution, OpSense; resulting in identification of multi-billion dollar market opportunity, and the development of client's first commercialized product.
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Market Research
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Feature Analysis
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Positioning
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Content Ideation and Development
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Editorial Calendar Development
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Copywriting
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KPI Analysis
DEMOCRATIC NATIONAL CONVENTION
Digital media and content development for the 2012 Democratic National Convention
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Social Media
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Copywriting
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Content Production
BLAKNEY BRAND
Partnered with small team to launch a menswear lifestyle brand, successfully bring its signature product to market.
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Market Research
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Customer Discovery
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Brand Strategy
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Venture Development
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Content Strategy and Execution
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Go-To-Marketing Execution
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